Google: “We are the Borg. You will be assimilated.”

Once upon a time there was a bright young search engine – minimalist and quick compared to the bloated home pages up until that time. People loved the speedy loading and breadth of search results and people flocked to use it. Of course, having a catchy name helped.

Then, just like other search engines had done, it decided to offer more services like email, then they made it possible to put pictures on the home page, then other features were added, and it all snowballed! Online word processing and spreadsheets (and more) were developed, and since Microsoft had assumed the “too big to fail” mantle and had become impersonal, unresponsive and expensive, many were willing to live with fewer software features and flexibility than the Office Suite offered because it was a sight better than M’s unchanging dinosaurs, Wordpad or Notepad.

But wait, there’s more! They got YouTube, too, then started a really easy to use free blogging platform, and, and, and…but now they had to figure out how to juggle all of that. So, without asking their users whether they wanted such a thing, they came up with this really “cool” idea (they thought), which was to tie everything together and change the way things looked and were managed.

Now, if you happen to already have Gmail and YouTube and Blogger, it might seem OK, but More

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